We are proud to endorse the @ellenmacarthurfoundation call for the implementation of Extended Producer Responsibility (EPR) for packaging, together with +150 leading businesses and organisations.
We need a circular economy for packaging, in which it never becomes waste or pollution. Packaging that cannot be eliminated or reused must be kept in circulation – in the economy, out of the environment.

For this to happen, we need dedicated, ongoing and sufficient funding for collection, sorting and recycling. EPR is the only proven and likely way to achieve this, and prevent tens of millions of tonnes of packaging from ending up in the environment every year. We are ready to step up and be part of the solution.