A new generation empowered to protect our finite natural resources, attuned to the pursuit of sustainable development, for a clean and healthy environment without plastic pollution, that enhances the life for present and future generations, while supporting a sustainable society and economy.
To inspire new generations to protect the environment
To engage various stakeholders to support the elimination of single-use plastics
To ensure the most efficient delivery of sport events on the journey to economic and environmental sustainability.
To raise awareness through the power of sports to highlight the impact to plastic pollution and raise the profile of broader sustainability issues.
“Around the world, nearly a million plastic beverage bottles are sold every minute.”
“More than 40 per cent of plastic is used just once, then tossed.”